PR & Marcom


We are living in the information age. Whatever questions we have or insights we seek for, we can easily find them on several platforms, mostly online. For example, a consumer who’s looking for a product or service to avail of would flock to search engines to read more about it. People are becoming more careful about what they purchase and from who. Once they read a bad review, they’re more than likely to refrain from engaging with that company.


It’s safe to say that a consumer can either make or break a business. That’s thanks to the weight put into a company’s reputation. The images or messages portrayed by a brand can shape the behaviors and decisions of consumers. That’s why businesses have to learn how to effectively manage their reputation, especially in the online sphere where information is readily available. That’s a job that can be carried out by a Public Relations or Marketing Communications Specialist.


Responsibilities of a Public Relations or Marketing Communications Specialist

  • Devising, planning, and carrying our PR strategies
  • Communicating with key personnel both internally and externally
  • Getting in touch with media, stakeholders, spokespeople, and the like
  • Crafting press releases and managing external affairs
  • Analyzing and correcting a company’s reputation through media or other digital channels
  • Handles and ensures the success of the company’s publicity efforts and stunts
  • Organizing events, tours, seminars, and other methods to reach external audiences
  • Managing public relations in case of a crisis
  • Fostering the company’s relations with external audiences and communities


Why You Need a Public Relations or Marketing Communications Specialist

What consumers think of your company can either cause you to gain income or to lose it. There are too many companies that have failed because of a bad reputation or an ineffectively contained crisis. Businesses are and will always be a matter of public concern and interest, hence the need to portray a good image and sustain an outstanding reputation, brought about by a good Public Relations or Marketing Communications Specialist. 


In need of a Public Relations or Marketing Communications Specialist? Contact our IT recruitment agency and we’ll help you access talented individuals looking for a job in Hong Kong that fits both the standard qualifications required for the position, as well as your specific personnel requirements.

 

 

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Silicon Valley Associates is ideally positioned to support the continual demand from tech companies and IT Departments looking to hire in Hong Kong, Asia, and Worldwide. Please let us know if you would further advise on the above topic or your hiring needs

 

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