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Marketing Director / Manager

Silicon Valley Associates Recruitment is a leading Hong Kong recruitment agency, IT recruiter, and talent management solutions, provider.

Every business nowadays needs to make their brand known to their target audiences. In a world where there are millions of products and services to choose from, and an industry where the competition is fierce, companies need to make a proactive effort to bring the word out about their brand. Otherwise, they won’t see an improvement in their bottom line, considering that the first element of awareness is missing.

Marketing has grown in significant importance over the years. Headed by a Marketing Director, a team in this department has one goal in mind — to increase awareness and familiarity with a brand, in an effort to increase sales or user base. They do this through strategies and techniques aimed towards reaching a broader audience, backed by their skills and expertise in marketing through varying platforms. 

Responsibilities of a Marketing Director/ Manager

  • Oversee marketing campaigns and monitor their progress to ensure success
  • Develop strategies and plans to drive traffic, increase awareness, and engage audiences
  • Map out and produce content for digital marketing and content marketing efforts
  • Take charge of the whole marketing department, overseeing fund allocation and crafting an efficient budget for marketing needs and purposes
  • Measure performance indicators and team effectivity
  • Utilize acquisition channels both in physical and digital domains.

Why You Need a Marketing Director/ Manager

Marketing efforts rely strongly on current market trends. What used to be “in” several months ago may not be relevant in today’s consumer landscape. Hence, the need for a professional who can keep tabs on market behaviors and interests and utilize them to form strategies and solutions to up a company’s marketing efforts. 

With the prevalence of various channels to acquire and retain audiences, there is all the more importance put into mastering these platforms and learning how to effectively maximize their utilization to achieve a company’s goals. With a clear focus of increasing sales through generating traffic and engagement from the target audience, a Marketing Director can pave the way towards the success of a business.

In need of a Marketing Director/ Manager? Contact our IT recruitment agency and we’ll help you access talented individuals looking for a job in Hong Kong that fits both the standard qualifications required for the position, as well as your specific personnel requirements. 




Silicon Valley Associates is ideally positioned to support the continual demand from tech companies and IT Departments looking to hire in Hong Kong, Asia, and Worldwide. Please let us know if you would further advise on the above topic or your hiring needs


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