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Top 10 Tips For Successful Social Recruiting in 2023


By Vahid Haghzare, Director of Silicon Valley Associates Recruitment &
Armae Garcia, Marketing Associate, Silicon Valley Associates Recruitment



Social recruiting has become a critical part of the recruitment process globally, given the significant role of social media in people's lives. In fact, Silicon Valley Associates Recruitment, an IT and Technology Recruitment Specialist in APAC, uses social media to find new hires and 40% of our Tech Recruiters in Singapore say that these website numbers have increased over the last year.

Social recruiting is not something that should be taken lightly in a company that wants to attract top talent from a pool of job seekers who are not just restricted to job postings.

Read also: Turning These 8 IT leader challenges into Opportunities in 2023

According to our IT Recruiters at SVA Recruitment in Singapore, the recruitment process should be done by putting more focus on social media platforms because the time and effort put into social recruiting will help you reap benefits. With this in mind, here are 10 tips for Successful Social Recruiting you need to apply this 2023


  1. Define your target audience

Understand who your ideal candidate is, what their interests are, and which social media platforms they use most often.


  1. Create engaging content

To attract potential candidates, your social media posts should be engaging, relevant, and informative. Share company news, industry insights, and interesting job openings.


  1. Use hashtags

Hashtags can help your social media posts reach a broader audience. Use relevant hashtags to make your posts more discoverable.

Read also: How can a CIO thrive in today's Tech Environment?

  1. Leverage employee advocacy

Encourage your employees to share job openings on their social media accounts to reach a wider audience.


  1. Be responsive

Ensure that you respond promptly to comments and messages on your social media accounts. This shows that you are attentive and interested in engaging with potential candidates.


  1. Promote company culture

Highlight your company culture in your social media posts to attract candidates who are a good fit for your organization.


  1. Use social media advertising

Social media advertising can be an effective way to target specific candidates and promote job openings.


  1. Track your metrics

Use analytics tools to track the success of your social recruiting efforts. This will help you understand which platforms and strategies are most effective.


  1. Encourage employee referrals

Encourage your employees to refer potential candidates from their network.


  1. Monitor your online reputation

Ensure that your social media accounts and online presence accurately reflect your company's values and reputation. A positive online reputation can help attract top talent.


The state of social recruiting is getting strong worldwide. While it still has room for improvement, the importance of social media cannot be ignored. If a company is to attract top talent, it will have to embrace this wave of social recruiting. However, that does not mean that companies should ditch other channels and focus purely on social media. A balanced approach is key.


A company should identify which channels are most suitable for different types of talent, but also understand that all traditional recruitment methods may still be necessary, as well as social media strategies for attracting top talent. Overall, it's clear that social media is likely to play an increased role in the future of recruitment in Singapore and across the world.


Silicon Valley Associates is a specialist IT Recruitment Agency ideally positioned to support the continual demand from tech companies and IT Departments looking to hire in Hong Kong, Singapore, Shanghai, Dubai, Japan, and Worldwide. Please let us know if you would further advise on the above topic or your hiring needs


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