RECRUITER SUMMARY

XXX

PROFILE

A sales & marketing professional with more than 8 years all rounded experience gained at multinational corporations like XXX, XXX  & XXX Beverage. Able to speak 5 different languages fluently including Japanese. Speciality includes brand management, e-commerce, creative digital marketing, new products development, events and media planning.

Good at thinking out of the box with limited resources. After developing and launching the revolutionary Frozen beer, with great passion for craft beers, established the largest local “split -floor” craft brewery in Fo Tan for Hitachino Nest. Always determined to challenge the status quo. By persuading Starbucks to serve draught beers during night time, successfully redefined and turned Starbucks from a morning coffee place to a place for social gathering after work.

Currently lead a team of 4 and oversee XXX condiment & sauce business in Japan.

PROFESSIONAL EXPERIENCE

XXX
2018 – Current | Business Development Manager - North Asia & Pacific Region (Japan)   

• Regional role expanding Chinese sauce & condiment business in Japan by managing 2 exclusive distributors (Daiei for Food Service & S&B for Retail)
• In charge of major e-commerce platforms like Amazon & Rakuten
  From Intage research, achieved No.1 cumulative retail sales volume in 3 consecutive years  (oyster sauce, Tien Mien Jan, Toban Jan & Kochu Jan)
• With innovative power recipes, developed new channels like Izakaya, canteens & ramen shops to replace fading traditional premium Chinese restaurants
• Work closely with R&D department for new & innovative product developments that comply Japan regulation (Tube range and instant sauce sachet packs)
• Manage a team of 4 for innovative all rounded online digital marketing & event support
• Constant translate competitor activities into insight for management review
  
   

XXX
2016 – 2018 | Sales & Marketing Manager         

• Lead a team of 5 members and oversee the overall sales and marketing activities of 5 craft beer brands in HK, Macau & China (Hitachino/ Heroes/ Wild Beer Co/ Hargreaves Hill & 4 Pines)
• Established Asia’s first “split-level” craft beer brewery in HK for supplying craft beers to Hitachino Mansion in Shanghai
• Redefined the purpose of visiting Starbucks by co-launching “Starbucks Evening” with 2 customized coffee draft brews
• Optimized brand’s presence in On & Off premises to ensure strategic channel growth and product excitement
• Oversaw digital contents across all company’s social media/mobile platforms to reach company’s short and long-term ROI
• Constant reviewed and brainstormed personalized unique offerings online based on Google analytics, SEO & SEM
• Organize brewery tours & educate the general public on Japanese craft beer knowledge and culture

XXX

2015 –2016 | Partner

• Started up XXX business in Fukuoka, Japan by seizing the opportunity of insufficient hotel rooms available
• In only 3 months, successfully persuaded more than 100 Japanese flat owners turning in their apartments
• Helped the landlord to 10x their normal revenue by turning their apartment into Airbnb listings
• On average hosting 2500 guests per month with exceptional guest service
   

XXX

2012 – 2015 | Assistant Brand Manager

• Formulate marketing strategies for XXX  to increase brand awareness & maximize business return in HK & Macau
• Brought revolution to the industry by launching gimmick products like Frozen Beer and 2 tone cocktail beer
• Oversaw general sales & marketing campaigns across On & Off channels for effective promotions
• Organized yearly media trips to Japan and held responsible for PR, advertising and event management
• Actively Involve in sales forecasts, inventory, shelf life and budget control for company’s short term & long term goal
• Liaised with strategic partners, vendors and agencies for win-win joint promotion opportunities
• Managed to use multiple source of data across departments to identify business opportunities
• Managed to create free and effective online marketing by riding on social incident, creating brand noise on Facebook with more than 14,000 organic likes for a single feed
• Managed to doubled sales volume and increased market share by 5 times in 3 years

XXX

2011 –2012 | Assistant Artiste Management Manager

• Planned and organized the daily working schedules of 5 local artistes (Khalil Fong, Fiona Sit, Chau Pak Ho, Shiga Lin & DEAR JANE)
• Explored spokesperson, concert, movie and joint promotion opportunities with brands
• Built and maintained strong relationships with clients, press and media
• Endorsed artistes’ working contracts with legal department which involved image royalty rights
• Ensured smooth rundown during events and concerts, maintained and protected artistes’ image
• Lead and motivated the team in order to achieve sales targets while managing cost
• Managed Warner Music group’s digital platforms across artistes and fans clubs

XXX

2008 – 2010 | Marketing Executive
(XXX Skincare & Luxury Fragrances: Thierry Mugler – Azzaro – Porsche Design and Swarovski)

• Developed and executed all-round strategic marketing campaigns in HK & Macau
• Liaised with retail channels for exclusive events & joint promotions
• Maintained good relationships with beauty editors
• Managed Club Clarins with over 10,000 loyal & active members
• Managed all digital initiatives and strategies for all portfolio brands across channels
• Conducted product training to sales during new product launch

XXX

2008- 2008 | Japanese Speaking Customer Services Officer

• Assisted boarding & check in for Japanese VIPs
• Made Japanese boarding announcement
• Negotiation with difficult passengers 

ACTIVITIES AND ACHIEVEMENTS

2018                                             Certified Beer Server
Cicerone Certification Program, Result: Qualified
 

2018                                            Google Analytics Individual Qualifications(IQ) Assessment
AdWords Fundamentals Assessment
Display Advertising Assessment
AdWords Search Advertising Assessment
Google Academy for Ads, Result: Qualified

2017                                             The 33^rd BJT Business Japanese Proficiency Test

                                                      JLRT Score: 465,   Level:  J2

                                                      Able to communicate appropriately in a variety of Japanese business situations
 

2015                                            The University of Hong Kong School of Professional and Continuing Education
Advanced Certificate in French, passed with Merit

2013                                             Ministre De L’Education Nationale
Diplôme D'études En Langue Française(DELF), Level A1, Score: 94/100

                                                      Able to understand and use appropriate expressions for daily life situations

2008                  The Japan Foundation, Japan Education Exchanges and Services
日本語能力試1級 Japanese-Language Proficiency Test Level 1 (Top level)

EDUCATION

2004  –  2007          XXX University

                Bachelor of Business Administration in Marketing and Minor in Social Science
Second Upper Class of Honor achieved

Sept 1998 - Aug 2004     XXX College

                       HKCEE: 6 B and 3 Credits

SKILLS AND INTERESTS

Language               English (Fluent), Cantonese (Fluent), Japanese(Fluent), Putonghua (Good), French (Good)

Computer               MS Word, Excel and Powerpoint, Photoshop (basic)

Typing                 English 40 wpm, Chinese 20 wpm

Interests & others                    Reading books, Piano, Yoga, Swimming, Soft music, Japanese Cultures and Dramas

Current Salary: HKD 43K x 13 months + bonus

Expected Salary: negotiable